Serenity by Flora utilised our full suite of services to go to market and launch their brand.
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The dream of this project to launch a new brand of scented products in the UK using eco-friendly ingredients all sourced in the UK from candles, diffusers, wax melts and more.
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DHD delivered branding across their products, packaging, website and advertising materials in a consistent way that resonated with consumer trends for home fragrance use.
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Leaning in on results from initial performance we closely monitored advertising performance and key conversion funnels to then iterate and optimise performance.
At Serenity by Flora it's their mission to provide Handmade Luxury Soy Candles with non-toxic organic ingredients.
We helped them go to market and provide a luxury product at an affordable price to create and enhance your day-to-day experiences.
We helped them ideate, design and launch a choice of memorable products and scents for different moments and spaces to create the atmosphere their customers wished to create.
Prove it
We helped Serenity by Flora initially create and establish their brand as well as define their go to market strategy through our unhide methodology. This allowed them to target a unique audience and promote their products face-to-face through events and concessions as well as re-target repeat look-a-like audiences through digital channels.
Scented products being something more likely to purchase in the flesh we helped Serenity by Flora develop a strategy to first gain product and brand loyalty whilst then leveraging this success through digital channels both on the website and social media.
“Don’t hide dan went above and beyond to ensure my business was set up from the outset in the right way. Using their unhide methodology I felt I was in the right hands at each point in the journey for success.”
Flora Petsi
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