Lowepro looked to provide a fully customisable and personalised e-commerce experience.
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The dream of this project was advertise and deliver a truly personalised experience for customers to pick the right product tailored to their needs.
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As well as delivering a performance advertising campaign we created a website experience to match. This was totally bespoke allowing administrators to offer a host of customisation and features for each product.
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Leaning in on results from initial performance we closely monitored advertising performance and key conversion funnels to then iterate and optimise performance.
We helped Lowepro set a new industry standard, by delivering a fully personalised and customisable experience to their customers.
This allowed customers to purchase with ease the numerous configurations of the Lowepro products in an engaging and intuitive manner.
Prove it
Not only did the digital campaign drive significantly more traffic to the website, but the traffic also proved to be more valuable and yielded a higher conversion rate than previous campaigns MOM.
Customers when landing on the product pages spent more time engaging with the page and utilising the customisation features to ensure they ordered the right product for their needs. This ultimately increased sales MOM as more traffic was generated towards peak periods and also performed significantly higher YOY.
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