Helping WhatsApp explore ways to differentiate from partner brands and competition in the market.
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The idea began with the need to create advertisng collateral that was differentiated but inline with Meta guidelines.
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What was built was a framework and design system to deliver comms across media channels with a distinctive look and feel.
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With this design systme in place further comms could be created internally and externally utilising specific design guidelines.
DHD was involved in this branding and identity exercise to ensure WhatsApp continued to explore creative advertising options outside partner branding constraints specific to audience targeting.
Prove it
Overall the design system delivered allows for further iteration and numerous explorations differentiating the comms from the umbrella Meta brand whilst being cohesive with design and delivery principles.
Future state looks optimistic with the ability for further exploration, iterations and deep tests within the design system created.
Transforming businesses
Helping WhatsApp Business reach their customers globally by deliver compelling experiences at scale.
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