Thought distillery

A thought is everything the voice in your head is saying. An insight is the distillation of those thoughts into something simple, profound and actionable.

DHD Insights

Welcome to our blog! Here, we share our distilled thoughts into insights and expertise around brand, design, creative and marketing that you can leverage for yourself.

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Follow what you think is right

At Don't Hide Dan, we're committed to supporting marketeers and students who are learning the ropes. We know that navigating the world of branding and design can be tough, but we're here to provide the support and guidance you need to succeed.

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Staying ahead of your brands competition

Brands need to continuously evolve due to changing customer needs, highly competitive business landscape, technological advancements, shifting market trends, and high consumer expectations. Here are some tips to stay ahead of the competition.

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Building a brand is seriously fun.

Ok some may see building a brand as “work” but seriously take our advice that it’s super fun! There’s loads of benefits both personally and to your organisation why building a brand or even just developing it is an amazingly fun activity. We’ve listed below just a few insights from our experience why building a brand probably beats our excitement over hobbies.

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Having good brand reputation and why it matters

In today's highly competitive business environment, a brand's reputation can be one of its most valuable assets. A good reputation can differentiate a brand from its competitors and help it stand out in a crowded marketplace. A strong reputation can also increase customer loyalty and retention, which can lead to increased sales and revenue.

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Why bother with a brand agency?

In 2023, businesses face an increasingly competitive landscape, and building a strong brand identity is more important than ever. While some businesses choose to build their brand in-house, others leverage the expertise of a brand agency. Here are the arguments for and against using a brand agency, and why using one is ultimately the best option.

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AI doesn’t have to be scary when leveraged together

In today's fast-paced business environment, staying ahead of the competition is crucial. By partnering with a brand agency to leverage AI, you can gain a powerful advantage that can help you achieve your goals more efficiently and effectively.

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